Artist often times try to make their audiences feel a certain way when the audiences look at the art. In chapter three, I feel like writing is shown as an art because of that exact reason. The writer has to make the audience believe that, they have authority to speak write on the subject, that the audience can trust the author, and that he or she has good motives about the subject. Looking at writing arguments in that way makes writing almost look like a magic trick. All smoke and mirrors.
Magic trick or not, to be an affect writer one must make sure that the audience understands his or her argument. When one understands where an argument originated he or she can more easily be swayed by the argument. That is one of the main parts that make up ethos.
We use ethos for almost ever decision we make. As the book says, “because life is complicated, we often need shortcuts to help us make choices. We can’t weigh ever claim to its last milligram or trace every fragment of evidence” (Lunsford 57). So we listen to what people say and “trust” them. However, first one must gain credibility to be largely believed.
In the movie “Thank you for Smoking” the main character is a lobbyist that uses his speaking to convince people that although smoking is not bad and there is no reason to band tobacco products. The movie is obviously taking a shot at tobacco companies that try to gain credibility through good speakers and convincing advertisement campaigns. The main character uses ethos to make the public agree to his point of view.